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| Criterion |  Business Strategy Porter Five Forces |  Product Strategy DIBB |  Product Strategy ICE Scoring |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 30-60 min | 45-90 min |
Participantssame | 2-8 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | DIBB document, Belief list, Bet list, Learning report | ICE Table, Top Idea List | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | StrategyCompetitionMarket | StrategyDecisionAssumptionsHypothesis | PrioritizationScoringGrowthDecision | DecisionCriteriaScoringTradeoffs |