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| Criterion | ![]() Business Strategy Porter Five Forces | ![]() Business Strategy Balanced Scorecard | ![]() UX Research HEART Framework | ![]() Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 h | Halber Tag bis mehrere Wochen | 120 min initial, dann laufend | 45-90 min |
Participantsdifferent | 2-8 | 4-12 | 3-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Five Forces Analysis, Competitive Risks, Strategic Options | Balanced Scorecard, Strategic Measures, Initiative Map | HEART-GSM Table, Dashboard | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | StrategyCompetitionMarket | StrategyMetricsExecution | MetricsUX researchMeasurementSatisfaction | GrowthStrategyMarketPortfolio |



