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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-2 h Setup, laufend1-5 Tage30-60 min1-4 Wochen
Participantsdifferent
2-8Nutzertraffic2-61-6
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogInterest Metrics, Conversion Signal, Learning NoteCounter Metric List, Guardrail DefinitionsExperiment results, Decision log, Learning summary
Tags1 shared
GrowthMetricsExperiments
ValidationExperimentsDemandGrowth
MetricsMeasurementStrategyExperiments
ExperimentsGrowthAnalyticsValidation
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