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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h Setup, laufend90-180 min60-120 min30-60 min
Participantsdifferent
2-83-63-82-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogGQM Table, Metric ProfilesFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthMetricsExperiments
MetricsMeasurementEngineeringAlignment
GrowthRetentionConversion
MetricsMeasurementStrategyExperiments
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