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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-2 h Setup, laufend1-5 Tage30-60 min1-5 Tage
Participantsdifferent
2-8Nutzertraffic2-6Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogClick Data, Interest Signal, Learning DecisionCounter Metric List, Guardrail DefinitionsInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
GrowthMetricsExperiments
ValidationExperimentsDemandDiscovery
MetricsMeasurementStrategyExperiments
ValidationExperimentsDemandGrowth
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