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Criterion
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Paper illustration for Diary Study.
UX Research
Diary Study
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.When experiences build up over days or weeks and a single session cannot capture them, Diary Study records the course of everyday life. Recurring triggers, moods, and habits become visible this way, beyond the sharpness of memory.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h Setup, laufend1-4 Wochen60-120 min30-60 min
Participantsdifferent
2-85-203-82-6
Formatdifferent
Workshop + asyncAsyncWorkshopWorkshop + async
Outputdifferent
AARRR funnel, Metric baseline, Experiment backlogDiary Entries, Longitudinal Patterns, Experience TimelineFlywheel Map, Friction Points, Growth Levers, Experiment BacklogCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthMetricsExperiments
UX researchTrackingBehavior
GrowthRetentionConversion
MetricsMeasurementStrategyExperiments
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