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| Criterion |  Growth Pirate Metrics AARRR |  Business Strategy Balanced Scorecard |  Business Strategy SWOT Analysis |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | 1-2 h Setup, laufend | Halber Tag bis mehrere Wochen | 30-60 min | 30-60 min |
Participantsdifferent | 2-8 | 4-12 | 3-12 | 2-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | AARRR funnel, Metric baseline, Experiment backlog | Balanced Scorecard, Strategic Measures, Initiative Map | SWOT matrix, Strategic options, Action list | Counter Metric List, Guardrail Definitions |
Tagsno overlap | GrowthMetricsExperiments | StrategyMetricsExecution | StrategyAnalysisMarketPositioning | MetricsMeasurementStrategyExperiments |