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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h1-2 h1-2 h Setup, laufend
Participantsdifferent
2-103-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsNorth Star metric, Input metric tree, Measurement cadenceAARRR funnel, Metric baseline, Experiment backlog
Tagsno overlap
StrategyMarketAnalysis
GrowthMetricsAlignmentRetention
GrowthMetricsExperiments
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Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Paper illustration of a SWOT matrix with four separated quadrants and marked strategic options.
Business Strategy
SWOT Analysis