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Criterion
Paper illustration of a six-field PESTLE grid
Business Strategy
PESTLE Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of Porter’s five competitive forces
Business Strategy
Porter Five Forces
Purposedifferent
PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing.Porter Five Forces analyzes the forces that shape competitive pressure and profitability in a market. The view of market structure goes beyond individual competitors and reveals systemic pressure points.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h45-90 min1-3 h1-3 h
Participantsdifferent
2-102-82-82-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
PESTLE Map, External Risks, Strategic QuestionsAnsoff Matrix, Growth Options, Risk NotesGap Matrix, Action Plan, Risk NotesFive Forces Analysis, Competitive Risks, Strategic Options
Tags1 shared
StrategyMarketAnalysis
GrowthStrategyMarketPortfolio
StrategyAnalysisPlanning
StrategyCompetitionMarket
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