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| Criterion |  UX Research Personas |  Delivery Shape Up |  UX Research Affinity Diagramming |  UX Research Empathy Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 6 Wochen Cycle + 2 Wochen Cool-Down | 45–90 min | 30–60 min |
Participantsdifferent | Internes Team | 2-4 pro Pitch | 3-10 | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pitches, Bet-table decisions, Hill charts, Cooldown outcomes | Theme clusters, Insight statements, Opportunity areas | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | ResearchCustomerSynthesis | PlanningDeliveryAutonomy | SynthesisQualitativeRoot cause | SynthesisQualitativeWorkshop |