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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Shape Up with its method-specific working model.
Delivery
Shape Up
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Shape Up helps clarify scope, sequence, and delivery flow. It makes work boundaries and decisions explicit and captures results as pitches, bet-table decisions, and hill charts.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Tage6 Wochen Cycle + 2 Wochen Cool-Down45–90 min15-30 min
Participantsdifferent
Internes Team2-4 pro Pitch3-102-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPitches, Bet-table decisions, Hill charts, Cooldown outcomesTheme clusters, Insight statements, Opportunity areasRoot cause notes, Countermeasures
Tagsno overlap
ResearchCustomerSynthesis
PlanningDeliveryAutonomy
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
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