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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of KPI Tree with its method-specific working model.
Product Strategy
KPI Tree
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage30-60 min60–90 min90-180 min initial, dann laufend
Participantsdifferent
Internes Team2-62-83-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesCounter Metric List, Guardrail DefinitionsStakeholder Map, Engagement Plan, Risk NotesKPI Tree, Owner List
Tagsno overlap
ResearchCustomerSynthesis
MetricsMeasurementStrategyExperiments
StakeholdersAlignmentFacilitationChange
MetricsStrategyAlignmentMeasurement
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