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| Criterion |  UX Research Personas |  Business Strategy Balanced Scorecard |  Product Strategy Counter Metrics |  Growth Pirate Metrics AARRR |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | 1-3 Tage | Halber Tag bis mehrere Wochen | 30-60 min | 1-2 h Setup, laufend |
Participantsdifferent | Internes Team | 4-12 | 2-6 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Balanced Scorecard, Strategic Measures, Initiative Map | Counter Metric List, Guardrail Definitions | AARRR funnel, Metric baseline, Experiment backlog |
Tagsno overlap | ResearchCustomerSynthesis | StrategyMetricsExecution | MetricsMeasurementStrategyExperiments | GrowthMetricsExperiments |