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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper matrix with seven SCAMPER rows, operator prompts and variations for a course portal.
Innovation
SCAMPER
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration of Starbursting with its method-specific working model.
Innovation
Starbursting
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-2 h Setup, laufend30-60 min30-60 min30-60 min
Participantsdifferent
2-62-104-123-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogSCAMPER Idea List, Concept Shortlist, Variation NotesIdea pool, Theme clusters, ShortlistStar-Shaped Question Map, Question List, Assumption List
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
BrainstormingIdeationCreativityReframingInnovation
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationWorkshopDiscovery
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