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| Criterion |  Product Discovery Opportunity Solution Tree |  Business Strategy Ansoff Matrix |  Product Strategy KPI Tree |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-2 h Setup, laufend | 45-90 min | 90-180 min initial, dann laufend | 1-2 h Setup |
Participantsdifferent | 2-6 | 2-8 | 3-8 | 2-20 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Opportunity Solution Tree, Experiment Backlog, Learning Log | Ansoff Matrix, Growth Options, Risk Notes | KPI Tree, Owner List | OKR set, Measurement plan, Review cadence |
Tagsno overlap | DiscoveryOutcomesExperimentsOpportunity | GrowthStrategyMarketPortfolio | MetricsStrategyAlignmentMeasurement | GoalsAlignmentOutcomesMeasurement |