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Criterion
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Paper scorecard with four perspectives, connected objective cards and columns for measures, targets and initiatives.
Business Strategy
Balanced Scorecard
Purposedifferent
When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures.
Complexitydifferent
MediumLowLowHigh
Timedifferent
1-2 h Setup, laufend45-90 min30-60 minHalber Tag bis mehrere Wochen
Participantsdifferent
2-62-82-64-12
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Opportunity Solution Tree, Experiment Backlog, Learning LogAnsoff Matrix, Growth Options, Risk NotesCounter Metric List, Guardrail DefinitionsBalanced Scorecard, Strategic Measures, Initiative Map
Tagsno overlap
DiscoveryOutcomesExperimentsOpportunity
GrowthStrategyMarketPortfolio
MetricsMeasurementStrategyExperiments
StrategyMetricsExecution
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