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| Criterion |  Product Strategy OKRs |  Product Strategy SMART Goals |  UX Research HEART Framework |  Product Strategy Counter Metrics |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h Setup | 15-30 min | 120 min initial, dann laufend | 30-60 min |
Participantsdifferent | 2-20 | 1-8 | 3-6 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline | HEART-GSM Table, Dashboard | Counter Metric List, Guardrail Definitions |
Tags1 shared | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment | MetricsUX researchMeasurementSatisfaction | MetricsMeasurementStrategyExperiments |