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Criterion
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Flywheel.
Growth
Flywheel
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
Purposedifferent
When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 h Setup1-2 h60-120 min15-30 min
Participantsdifferent
2-203-83-81-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
OKR set, Measurement plan, Review cadenceNorth Star metric, Input metric tree, Measurement cadenceFlywheel Map, Friction Points, Growth Levers, Experiment BacklogSMART Goal, Measurement Note, Deadline
Tagsno overlap
GoalsAlignmentOutcomesMeasurement
GrowthMetricsAlignmentRetention
GrowthRetentionConversion
GoalsPlanningMeasurementAlignment
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