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| Criterion |  Product Strategy OKRs |  Product Strategy Counter Metrics |  Business Strategy VMGS |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | VMGS arranges vision, mission, goals, and strategies into a clear guiding logic. Direction, purpose, and priorities are connected so teams can decide more coherently. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-2 h Setup | 30-60 min | 2-4 h | 15-30 min |
Participantsdifferent | 2-20 | 2-6 | 3-12 | 1-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | Counter Metric List, Guardrail Definitions | Vision Statement, Mission Statement, Goals, Strategies | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | MetricsMeasurementStrategyExperiments | VisionGoalsStrategy | GoalsPlanningMeasurementAlignment |