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| Criterion |  Product Strategy OKRs |  Business Strategy Ansoff Matrix |
|---|---|---|
Purposedifferent | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-2 h Setup | 45-90 min |
Participantsdifferent | 2-20 | 2-8 |
Formatsame | Workshop + async | Workshop + async |
Outputdifferent | OKR set, Measurement plan, Review cadence | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | GoalsAlignmentOutcomesMeasurement | GrowthStrategyMarketPortfolio |
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