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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Worst Possible Idea |  Innovation Design Thinking |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For a seemingly familiar problem with paralyzing seriousness, the method dissolves pressure and fear of judgment. It deliberately makes failure pictures extreme, so hidden assumptions become visible faster. This clarifies what a workable path should avoid. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | High | Low | High | Low |
Timedifferent | Mehrere Wochen | 20-45 min | 1 Tag bis mehrere Wochen | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 3-12 | 4-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Bad Idea List, Reframed Concepts, Idea Shortlist | Problem Statement, Prototype, Test Learnings | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | IdeationCreativityDivergence | InnovationPrototypeResearch | BrainstormingIdeationCreativityReframingInnovation |