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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration for TRIZ
Innovation
TRIZ
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.
Complexitydifferent
HighHighMediumLow
Timedifferent
Mehrere Wochen1-4 h45-90 min30-120 min
Participantsdifferent
2-6 researchers plus sample2-82-52-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesContradiction Statement, Inventive Principles, Solution ConceptsA3 Report, Action Plan, Root Cause AnalysisObservation Notes, Improvement Ideas
Tagsno overlap
OutcomesInnovationResearchQuantitative
InnovationProblem solvingContradictionsCreativity
LeanProblem solvingCoachingOperations
LeanObservationProcessOperations
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