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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  Decision Making Decision Matrix |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 3-14 Tage | 45-90 min | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 50+ | 2-8 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Decision Matrix, Scoring Rationale, Selected Option | ICE Table, Top Idea List |
Tagsno overlap | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | DecisionCriteriaScoringTradeoffs | PrioritizationScoringGrowthDecision |