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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Surveys |  Business Strategy Ansoff Matrix |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | Mehrere Wochen | 3-14 Tage | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-6 researchers plus sample | 50+ | 2-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Survey Results, Charts, Segment Insights | Ansoff Matrix, Growth Options, Risk Notes | Experiment results, Decision log, Learning summary |
Tagsno overlap | OutcomesInnovationResearchQuantitative | QuantitativeResearchValidation | GrowthStrategyMarketPortfolio | ExperimentsGrowthAnalyticsValidation |