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| Criterion |  Product Discovery Outcome-Driven Innovation |  Product Strategy SMART Goals |  Facilitation Alignment Mapping |  Product Strategy OKRs |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 15-30 min | 1-2 h | 1-2 h Setup |
Participantsdifferent | 2-6 researchers plus sample | 1-8 | 4-12 | 2-20 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | SMART Goal, Measurement Note, Deadline | Alignment Map, Open Issues, Decision Questions | OKR set, Measurement plan, Review cadence |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GoalsPlanningMeasurementAlignment | AlignmentStakeholdersStrategyFacilitation | GoalsAlignmentOutcomesMeasurement |