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| Criterion |  Product Discovery Outcome-Driven Innovation |  Innovation Rapid Ideation |  Innovation Crazy 8s |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | High | Low | Low | Low |
Timedifferent | Mehrere Wochen | 5-20 min | 8-15 min | 30-60 min |
Participantsdifferent | 2-6 researchers plus sample | 1-20 | 1-10 | 2-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ideenpool, Roh-Shortlist, Cluster | Sketch Set, Idea Shortlist, Direction Options | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationDivergenceSpeed | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationCreativityReframingInnovation |