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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy PESTLE Analysis |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | High | Medium | Low | Medium |
Timedifferent | Mehrere Wochen | 1-3 h | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-6 researchers plus sample | 2-10 | 2-8 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | PESTLE Map, External Risks, Strategic Questions | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | StrategyMarketAnalysis | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight |