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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Option Framing |  Product Strategy KPI Tree |  Decision Making Decision Framing Workshop |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-120 min | 90-180 min initial, dann laufend | 60-120 min |
Participantsdifferent | 2-6 researchers plus sample | 3-8 | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs | KPI Tree, Owner List | Decision Frame, Decision Question, Criteria List, Evidence Plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | OptionsDecision framingStrategyComparison | MetricsStrategyAlignmentMeasurement | Decision framingAlignmentCriteriaOptions |