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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.
Complexitydifferent
HighLowMediumHigh
Timedifferent
Mehrere Wochen30-60 min1-3 h2-6 h
Participantsdifferent
2-6 researchers plus sample2-82-83-10
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesFishbone Diagram, Cause Categories, Investigation BacklogCause Tree, Evidence Notes, CountermeasuresFMEA Table, Risk Priority, Mitigation Actions
Tagsno overlap
OutcomesInnovationResearchQuantitative
Root causeQualityOperations
Root causeTreeIncidentQuality
RiskQualityOperationsRoot cause
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