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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research First-click Testing |  UX Research Card Sorting |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 1-2 Tage | 20-45 min | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | 10-30 | Based on research question | 50+ |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Click Heatmap, Success Rate, Design Recommendations | Content groups, Label set, IA hypotheses | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | UXNavigationFindabilityValidation | Information architectureNavigationStructure | QuantitativeResearchValidation |