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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Empathy Mapping |  Product Discovery Jobs to Be Done |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | High | Low | Medium | Low |
Timedifferent | Mehrere Wochen | 30–60 min | 1-3 Wochen | 45–90 min |
Participantsdifferent | 2-6 researchers plus sample | 4-8 | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Empathy Map, Assumptions List, Research Gaps | Job Stories, Outcome Statements, Opportunity List | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | OutcomesInnovationResearchQuantitative | SynthesisQualitativeWorkshop | CustomerOutcomesNeeds | SynthesisQualitativeRoot cause |