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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Innovation Design Sprint | ![]() Innovation SCAMPER | ![]() Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | High | Low | High |
Timedifferent | Mehrere Wochen | 4-5 Tage | 30-60 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 5-8 | 2-10 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Prototype, Test Findings, Decision Rationale | SCAMPER Idea List, Concept Shortlist, Variation Notes | Problem Statement, Prototype, Test Learnings |
Tags1 shared | OutcomesInnovationResearchQuantitative | Design sprintPrototypeValidationInnovation | BrainstormingIdeationCreativityReframingInnovation | InnovationPrototypeResearch |



