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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Rights Mapping |  Product Strategy OKRs |  Product Strategy SMART Goals |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. |
Complexitydifferent | High | Medium | Medium | Low |
Timedifferent | Mehrere Wochen | 90-180 min | 1-2 h Setup | 15-30 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 2-20 | 1-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Rights Matrix, Agreement | OKR set, Measurement plan, Review cadence | SMART Goal, Measurement Note, Deadline |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionGovernanceAlignmentResponsibility | GoalsAlignmentOutcomesMeasurement | GoalsPlanningMeasurementAlignment |