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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Rights Mapping |  Decision Making Decision Framing Workshop |  Decision Making Decision Matrix |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | In organizations with many stakeholders, it often blurs who actually decides and who is merely consulted. It separates options, evaluation criteria, and open risks. The result is captured as a Decision Rights matrix and an agreement. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 90-180 min | 60-120 min | 45-90 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Rights Matrix, Agreement | Decision Frame, Decision Question, Criteria List, Evidence Plan | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionGovernanceAlignmentResponsibility | Decision framingAlignmentCriteriaOptions | DecisionCriteriaScoringTradeoffs |