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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Matrix |  Decision Making Decision Framing Workshop |  Decision Making Trade-off Analysis |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 60-120 min | 45-120 min |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Decision Frame, Decision Question, Criteria List, Evidence Plan | Trade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionCriteriaScoringTradeoffs | Decision framingAlignmentCriteriaOptions | TradeoffsDecisionCriteriaOptions |