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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Matrix |  Delivery Cost of Delay |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | High | High |
Timedifferent | Mehrere Wochen | 45-90 min | 90-180 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 3-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Matrix, Scoring Rationale, Selected Option | CoD Table, Prioritization Sequence | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | DecisionCriteriaScoringTradeoffs | PrioritizationDeliveryEconomicsDecision | InnovationPrototypeResearch |