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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Framing Workshop |  Product Strategy SMART Goals |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | High | Medium | Low | High |
Timedifferent | Mehrere Wochen | 60-120 min | 15-30 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 1-8 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | SMART Goal, Measurement Note, Deadline | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Decision framingAlignmentCriteriaOptions | GoalsPlanningMeasurementAlignment | InnovationPrototypeResearch |