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| Criterion |  Product Discovery Outcome-Driven Innovation |  Decision Making Decision Framing Workshop |  Product Strategy KPI Tree |  Decision Making Option Framing |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question. |
Complexitydifferent | High | Medium | Medium | Medium |
Timedifferent | Mehrere Wochen | 60-120 min | 90-180 min initial, dann laufend | 45-120 min |
Participantsdifferent | 2-6 researchers plus sample | 4-10 | 3-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Decision Frame, Decision Question, Criteria List, Evidence Plan | KPI Tree, Owner List | Option Frames, Assumption Notes, Comparable Shortlist, Decision Inputs |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Decision framingAlignmentCriteriaOptions | MetricsStrategyAlignmentMeasurement | OptionsDecision framingStrategyComparison |