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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |  UX Research Tree Testing |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 20-45 min | 1-2 Tage | 3-14 Tage |
Participantsdifferent | 2-6 researchers plus sample | Based on research question | Based on research question | 50+ |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses | Findability Metrics, Path Analysis, Revised IA | Survey Results, Charts, Segment Insights |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure | Information architectureNavigationFindability | QuantitativeResearchValidation |