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| Criterion |  Product Discovery Outcome-Driven Innovation |  UX Research Card Sorting |  Product Strategy Impact Mapping |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 20-45 min | 45-90 min | 1-2 h |
Participantsdifferent | 2-6 researchers plus sample | Based on research question | 3-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Content groups, Label set, IA hypotheses | Impact Map, Outcome Hypotheses, Delivery Options | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | OutcomesInnovationResearchQuantitative | Information architectureNavigationStructure | OutcomesStrategyBehaviorPlanning | Business modelStrategyValueInnovation |