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| Criterion | ![]() Product Discovery Outcome-Driven Innovation | ![]() Innovation Brainstorming | ![]() Innovation Contradiction Analysis | ![]() Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development. | When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 30-60 min | 60-120 min | Halber Tag bis mehrere Tage |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 2-8 | 10-50 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Idea pool, Theme clusters, Shortlist | Contradiction Statement, Abstraction Notes, Solution Principles, Concept Ideas | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | OutcomesInnovationResearchQuantitative | BrainstormingIdeationCreativityWorkshopDivergence | ContradictionsInnovationProblem solving | BrainstormingWorkshopCollaborationIdeation |



