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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy Ansoff Matrix |  Business Strategy SWOT Analysis |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | SWOT Analysis arranges strengths, weaknesses, opportunities, and threats into a compact picture of the situation. It keeps internal capabilities and external influences separate before strategic options emerge from them. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | High | Low | Low | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 30-60 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 3-12 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ansoff Matrix, Growth Options, Risk Notes | SWOT matrix, Strategic options, Action list | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GrowthStrategyMarketPortfolio | StrategyAnalysisMarketPositioning | StrategyInnovationPortfolioForesight |