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| Criterion |  Product Discovery Outcome-Driven Innovation |  Business Strategy Ansoff Matrix |  UX Research Surveys |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | High | Low | Medium | Medium |
Timedifferent | Mehrere Wochen | 45-90 min | 3-14 Tage | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 2-6 researchers plus sample | 2-8 | 50+ | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Survey Results, Charts, Segment Insights | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | OutcomesInnovationResearchQuantitative | GrowthStrategyMarketPortfolio | QuantitativeResearchValidation | StrategyInnovationPortfolioForesight |