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| Criterion |  Product Discovery Outcome-Driven Innovation |  Facilitation Alignment Mapping |  Innovation Design Thinking |  Facilitation 3-Circle Venn Diagram |
|---|---|---|---|---|
Purposedifferent | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When three perspectives matter at the same time, a Three-Circle Venn Diagram shows the overlaps and remainders precisely. It makes visible where shared effect arises and where only a partial perspective applies. |
Complexitydifferent | High | Medium | High | Low |
Timedifferent | Mehrere Wochen | 1-2 h | 1 Tag bis mehrere Wochen | 15-45 min |
Participantsdifferent | 2-6 researchers plus sample | 4-12 | 4-10 | 2-8 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop + async |
Outputdifferent | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Alignment Map, Open Issues, Decision Questions | Problem Statement, Prototype, Test Learnings | Venn Diagram, Overlap Notes, Differentiators |
Tagsno overlap | OutcomesInnovationResearchQuantitative | AlignmentStakeholdersStrategyFacilitation | InnovationPrototypeResearch | ComparisonFacilitationAlignment |