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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When a problem has several possible contributing factors, the method sorts causes by cause areas. It prevents an initial hunch from blocking the view of other plausible drivers.
Complexitydifferent
HighLowHighLow
Timedifferent
Mehrere Wochen15-30 min2-6 h30-60 min
Participantsdifferent
2-6 researchers plus sample2-63-102-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesRoot cause notes, CountermeasuresFMEA Table, Risk Priority, Mitigation ActionsFishbone Diagram, Cause Categories, Investigation Backlog
Tagsno overlap
OutcomesInnovationResearchQuantitative
Root causeIncidentLeanProblem solving
RiskQualityOperationsRoot cause
Root causeQualityOperations
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