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Criterion
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Contradiction Analysis.
Innovation
Contradiction Analysis
Paper illustration for TRIZ
Innovation
TRIZ
Purposedifferent
Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a system should improve while another measure suffers as a result, the method makes the underlying conflict precisely formulable. It separates the desired effect from its side effect. This makes solutions possible that address the contradiction deliberately instead of half-heartedly.For technical contradictions or trade-offs, the method looks for solutions that resolve opposing requirements at the same time. It translates limits into an explicit picture of conflict that becomes workable. This produces not just compromises but more elegant principles.
Complexitydifferent
HighLowMediumHigh
Timedifferent
Mehrere Wochen15-30 min60-120 min1-4 h
Participantsdifferent
2-6 researchers plus sample2-62-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesRoot cause notes, CountermeasuresContradiction Statement, Abstraction Notes, Solution Principles, Concept IdeasContradiction Statement, Inventive Principles, Solution Concepts
Tagsno overlap
OutcomesInnovationResearchQuantitative
Root causeIncidentLeanProblem solving
ContradictionsInnovationProblem solving
InnovationProblem solvingContradictionsCreativity
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