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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
A paper-based illustration representing Pirate Metrics (AARRR) with its core stages and visible working result.
Growth
Pirate Metrics AARRR
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.For products with complex usage paths, overall growth alone is too coarse to reveal bottlenecks. Pirate Metrics breaks the relationship with the product into consecutive stages and shows where the funnel actually leaks.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-2 h1-5 Tage1-4 Wochen1-2 h Setup, laufend
Participantsdifferent
3-8Nutzertraffic1-62-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryAARRR funnel, Metric baseline, Experiment backlog
Tags1 shared
GrowthMetricsAlignmentRetention
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
GrowthMetricsExperiments
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