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Criterion
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Paper illustration of Counter Metrics with its method-specific working model.
Product Strategy
Counter Metrics
Purposedifferent
When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-2 hMultiple workshops over several weeks90-180 min30-60 min
Participantsdifferent
3-82-83-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
North Star metric, Input metric tree, Measurement cadenceHooked loop, Trigger map, Reward design, Ethics checkGQM Table, Metric ProfilesCounter Metric List, Guardrail Definitions
Tagsno overlap
GrowthMetricsAlignmentRetention
GrowthBehaviorRetention
MetricsMeasurementEngineeringAlignment
MetricsMeasurementStrategyExperiments
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