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| Criterion |  Growth North Star Metric |  Product Strategy DIBB |  Business Strategy Ansoff Matrix |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-2 h | 1-2 h | 45-90 min | 45-90 min |
Participantsdifferent | 3-8 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | North Star metric, Input metric tree, Measurement cadence | DIBB document, Belief list, Bet list, Learning report | Ansoff Matrix, Growth Options, Risk Notes | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | GrowthMetricsAlignmentRetention | StrategyDecisionAssumptionsHypothesis | GrowthStrategyMarketPortfolio | AssumptionsRiskDecisionDiscovery |