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| Criterion |  Growth North Star Metric |  Product Strategy Counter Metrics |  Engineering Goal Question Metric |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When product teams track many metrics, the view of the actual customer outcome easily gets lost. A North Star Metric bundles growth, usage, and value contribution into one signal that makes the system's direction visible. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-2 h | 30-60 min | 90-180 min | 1-4 Wochen |
Participantsdifferent | 3-8 | 2-6 | 3-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | North Star metric, Input metric tree, Measurement cadence | Counter Metric List, Guardrail Definitions | GQM Table, Metric Profiles | Experiment results, Decision log, Learning summary |
Tagsno overlap | GrowthMetricsAlignmentRetention | MetricsMeasurementStrategyExperiments | MetricsMeasurementEngineeringAlignment | ExperimentsGrowthAnalyticsValidation |